Penguin Design Award Results

And the winnners are...

http://www.penguin.co.uk/static/cs/uk/0/minisites/penguindesignaward/penguin_2010winners.php

Got the 2nd Prize! :)

Judges' comments on Penguin website: http://www.penguin.co.uk/static/cs/uk/0/minisites/penguindesignaward/pda2010_pzywert.php

See my earlier posts for details of my 'Perfume' book cover entry: http://patrycjazywert.blogspot.com/2010/06/little-update-to-perfume-post-my-entry.html

Penguin update

A little update to the 'Perfume' post - my entry was shortlisted and I had a chance to resubmit the design with some little changes. I made the lettering more hairy and messy and changed the colours slightly.

Now looking forward to the ceremony next week, can't wait to see other shortlisted designs and the results! :)

Penguin Design Award entry

This is my final design of 'Perfume' book cover for Penguin Design Award 2010. Full jacket:

Just front cover:

Photos of the model:

And this is my explanation of the concept:

My concept is based on creating mixed feelings. The title lettering looks nice at first sight but after taking a closer look the reader can see it is made of hair. Beautiful, long and nicely scented hair is undoubtedly a feature of a woman. If it is cut, it immediately brings the thought that something bad has happened to her. By using real hair I wanted to emphasise the human aspect in a subtle way and it links to the story, the pursuit of the perfect scent - innocence. The lettering style is inspired by eighteenth-century French alphabets.

Go to my previous post to see the development & tests: http://patrycjazywert.blogspot.com/2010/05/perfume-book-cover-development.html.

'Perfume' book cover: development

Last week I submitted my entry for Penguin Design Award. The brief was to design a new cover for "Perfume" by Patrick Süskind. The project was a part of uni assignments, so I had a lot of time to test and experiment with different concepts for the cover.

My initial idea was to focus on the concept of smell and try to express it typographically, adding a subtle image of a woman's body. This is my first sketch and a rough visual:

Then, after talking to my tutors I decided to use typography as main element, but make it more experimental. I used meat to highlight the dark and murder side of the story. I wanted the lettering to look nice at first sight, but then after inspection the viewer can see it's made of meat. These are my two tests of meat calligraphy (front & spine):

Cutting pork loin and bacon to create letters felt a bit weird...

Next stage was etching tests, to see results go to my previous post: http://patrycjazywert.blogspot.com/2010/04/etching.html.

Then, I decided to use hair as a theme for the cover. This is first sketch:

Then I thought I could use real hair. So, I had fun times putting my head on a scanner and trying to reach the keyboard :) This is my real hair version:

I'll publish the final entry for Penguin competition in my next post.

Etching

Just before Easter break we had two introduction to etching classes at uni. This was first time I was doing etching and wanted to see how it works with typographic image. I took one of the designs from the project that I was working on at that time. It's the lettering for Patrick Süskind's "Perfume" cover (Penguin Design Award). This is the original image, a hand drawn lettering that I used for my etching:

The lettering is very detailed, I wasn't sure how this would work with soft-ground etching:

I did soft-ground first:

And then hard ground (swirls and ornaments):

And after that, I added tones using aquatint. I did two prints with different amount of ink on the plate:

I didn't know how this would come out and each print was a surprise. But this was all about just learning the techniques and I really enjoyed it! Here are the shots from the making of and the plate:

I found it very interesting, but didn't use any of these for the final version of the cover. Anyway, definitely want to play with etching again!