Penguin Design Award Results

And the winnners are...

http://www.penguin.co.uk/static/cs/uk/0/minisites/penguindesignaward/penguin_2010winners.php

Got the 2nd Prize! :)

Judges' comments on Penguin website: http://www.penguin.co.uk/static/cs/uk/0/minisites/penguindesignaward/pda2010_pzywert.php

See my earlier posts for details of my 'Perfume' book cover entry: http://patrycjazywert.blogspot.com/2010/06/little-update-to-perfume-post-my-entry.html

Penguin Design Award entry

This is my final design of 'Perfume' book cover for Penguin Design Award 2010. Full jacket:

Just front cover:

Photos of the model:

And this is my explanation of the concept:

My concept is based on creating mixed feelings. The title lettering looks nice at first sight but after taking a closer look the reader can see it is made of hair. Beautiful, long and nicely scented hair is undoubtedly a feature of a woman. If it is cut, it immediately brings the thought that something bad has happened to her. By using real hair I wanted to emphasise the human aspect in a subtle way and it links to the story, the pursuit of the perfect scent - innocence. The lettering style is inspired by eighteenth-century French alphabets.

Go to my previous post to see the development & tests: http://patrycjazywert.blogspot.com/2010/05/perfume-book-cover-development.html.