Last week I submitted my entry for Penguin Design Award. The brief was to design a new cover for "Perfume" by Patrick Süskind. The project was a part of uni assignments, so I had a lot of time to test and experiment with different concepts for the cover.
My initial idea was to focus on the concept of smell and try to express it typographically, adding a subtle image of a woman's body. This is my first sketch and a rough visual:
Then, after talking to my tutors I decided to use typography as main element, but make it more experimental. I used meat to highlight the dark and murder side of the story. I wanted the lettering to look nice at first sight, but then after inspection the viewer can see it's made of meat. These are my two tests of meat calligraphy (front & spine):
Cutting pork loin and bacon to create letters felt a bit weird...
Then, I decided to use hair as a theme for the cover. This is first sketch:
Then I thought I could use real hair. So, I had fun times putting my head on a scanner and trying to reach the keyboard :) This is my real hair version:
I'll publish the final entry for Penguin competition in my next post.